Alejandro Betancourt is the president and chairman of Hawkers Co., a Spain-based eyewear and accessories company. Since taking over the helm in 2013, Betancourt has been credited with transforming the company from a small, local business into a global powerhouse. Under his leadership, Hawkers has become one of the most recognizable eyewear brands in the world, establishing itself as a significant player in the industry. Betancourt’s impact on the eyewear industry has been far-reaching.

He was instrumental in creating the ‘Hawkers Model,’ a unique approach to marketing involving influencers and celebrities to promote the brand. This approach has helped Hawkers become one of the world’s most recognizable eyewear brands and allowed the company to expand into new markets.

Alejandro Betancourt has also spearheaded the development of new technologies to make the eyewear shopping experience more enjoyable for customers. Hawkers have introduced a virtual try-on feature that allows customers to try on frames from the comfort of their own homes. This feature has been incredibly popular with customers and has helped to drive sales for the company.

Overall, Alejandro Betancourt’s leadership has been integral to the success of Hawkers Co. His innovative approach to marketing and customer experience has significantly influenced the company’s growth and expansion into new markets. Betancourt’s leadership has also helped to make Hawkers a leader in the eyewear industry, helping to shape the industry’s future.

Alejandro Betancourt is widely respected in the fashion industry for his innovative approach to business and his commitment to Hawkers Co.’s mission of providing quality fashion products at an affordable price. He has been credited with leading the company’s success, growing it from a small online shop with a few products to a global fashion powerhouse.

Industry professionals have also praised his leadership. He has been featured in numerous publications, including Entrepreneur magazine, where he was named one of the most potent fashion executives in the world. He has also been recognized for his philanthropy through Hawkers Co. and personally. He has also received numerous awards for his contribution to the industry. Refer to this page for additional information.