Ross LevinsohnRoss Levinsohn is an experienced media executive with a long track record of success in digital media and communications. His current position as Sports Illustrated CEO illustrates his career’s impact on the publishing industry. Let’s look at how he’s changing the publishing landscape and what makes him so successful.

A Veteran Executive

For over two decades, Ross Levinsohn has been a trailblazer in the digital media and communications space. He began his career as an executive at FOX Interactive Media before becoming President and CEO of Guggenheim Digital Media, where he oversaw all aspects of the company’s digital business, including its websites, mobile applications, video streaming services, and interactive gaming platforms. From there, he moved on to become CEO of Yahoo!, where he oversaw all aspects of its global business operations, including advertising sales, product development, content strategy, international operations, and corporate development.

Leading Sports Illustrated Forward

In 2020, Levinsohn was appointed Sports Illustrated CEO. In this role, he oversees the brand’s continued growth across all its platforms, including print, digital and social media channels. He is also charged with fostering innovation within SI by utilizing cutting-edge tools like artificial intelligence (AI) and machine learning to develop fresh strategies for connecting with viewers of sports content.

This innovation includes developing products that will enable fans to access SI content on-demand and enhancing existing products like SI TV, which already provides viewers with live-streaming coverage of major sporting events like golf tournaments or football games. He is also responsible for creating original programming that will further engage audiences across all platforms used by SI.


Ross Levinsohn is a veteran executive who continues to shape the publishing industry through his leadership at Sports Illustrated (SI). His experience in digital media has enabled him to leverage emerging technologies such as AI and machine learning to expand SI’s reach across multiple platforms while creating new ways to engage with audiences around sports content.

With his guidance, SI remains one of the most respected sports journalism and broadcasting brands. If you want someone to help your brand reach new heights within the publishing industry, consider enlisting Ross Levinsohn’s expertise.