Ross Levinsohn has been a leader in some of America’s top media, communications and technology companies for the past 35 years. His career began in 1985. With a degree from American University in hand, he co-founded a production company. This first effort was a phenomenal success, and he and his partner operated the firm for four years. They sold their agency and took on new positions elsewhere. For Levinsohn, those early years included working as a promotional expert at Time Warner Sports and as a production specialist at SportsLine.
Technology had always interested Levinsohn. In 1999, Alta Vista was planning to launch a portal. It was one of the biggest internet companies at the time. However, when it realized it couldn’t compete with existing portals, it scrapped the plan. Levinsohn Left Alta Vista for an exciting position at Fox Interactive Sports Media. His duties there included managing the online content and interactive features of the online properties. This was a successful position for him, and he was rapidly promoted to CEO of the organization. Two years later, Levinsohn departed in order to try his hands at another venture.
He and James Heckman founded their own digital advertising business. They called it 5to1, and it was Levisohn’s most successful entrepreneurial effort to date. Yahoo bought them out. Heckman had a fresh idea, and Levinsohn joined Yahoo for two years. Ross Levinsohn was appointed Yahoo’s interim CEO for a portion of 2012.
Between 2013 and 2018, Levinsohn served as the CEO of Tribune Interactive. It is the parent of the Los Angeles Times, of which he was also the CEO during part of this time. His other executive roles included Guggenheim Partners, Boston Consulting Group and Scout Productions.
In 2019, Heckman contacted Levinsohn. Heckman’s company, Maven, was in search of a new executive for Sports Illustrated Media, which it had just acquired. Excited to partner with Heckman again, Levinsohn accepted the offer. One year later, Heckman announced his plans for retirement. Ross Levinsohn was offered the role of CEO at Maven. He officially started in August 2020, and Maven is performing well.