Robert Bull, who has served as Chief Executive Officer of RoyaleLife since 2012, helped bring the “luxury” of a condo-style living to the coastal Virginia-Maryland-Washington, D.C. area when he began building a condominium-style complex in McLean in the late 1980s. The 41-unit complex was called Royale, and for many of its first residents, it was their first purchase. Go here for more information
Rochelle Gordon, a former news anchor for WUSA9, has owned a condo at Royale for almost 20 years. He first considered moving to Virginia because he was looking to get away from winter and not live near Washington, D.C., she says. So, when she heard that a developer (Bob Bull) was building condos near McLean, Rochelle called and scheduled an appointment to see what it would be like to live in a condo-style complex.
How is RoyaleLife Different? Robert Bull and his team aim to provide opportunities for active adult adults. For people who are injured and on long-term medical/rehabilitation or nursing care, there is very little mobility, and they need to live independently,” says Robert Bull.
Most of homes have ramps, railings, grab bars, walkers, baths, small kitchens, dining rooms, and private balconies. Building more single-story homes means that the organization can target the demographic that will find this type of living familiar. The “targeting” and the focus on the older population are consistent with the AH/LA syndrome rise.
What is the Future of RoyaleLife? In the early years, the average age of customers at the firm’s six U.S. senior living communities was 78. Now that the average age is 61, and the future remains bright for the company. Bull’s company has social and environmental, and governance practices that include increased funding for local housing, a dedication to local and underserved housing, and a commitment to repair and maintain the properties themselves.
But the company is about more than the buildings alone. Robert Bull and the company also make their connection to the community clear with the Royale Golf Tournament programs.