With a qualification in Chemical Engineering from Fundação Armando Álvares Penteado (FAAP), between 1974 and 1979, the Chief Executive Officer of the Bio Ritmo and Smart Fit group was already an entrepreneur in college when he possessed a material analysis laboratory and afterward had a clothing company with its boutiques.

In 1996, Edgard decided to abandon the family business and establish a new business: this would be the first Bio Ritmo gym in Santo Amaro. Being hurt while skiing, he had to do physiotherapy treatments all day, and there was nothing like doing them in his health club. He determined to dedicate himself completely to this venture, investing time and carefully noticing the mistakes and successes already made. This is how he instituted Bio Ritmo.

The manager aimed to innovate and deploy a novel business management model in the sports segment. Facing failures, the academy could not flourish at this primary juncture. But Corona’s determination remained strong. Ever looking for training from other experiences, the executive achieved the “benchmark” process and looked for intelligence that would assist him in aptly guiding what he proposed to accomplish.

Subsequently, Edgard Corona commenced a section of the Bio Ritmo gym on Avenida Paulista, aiming to initiate a fresh experience and catch those who had insignificant time for exercising. The endeavor proved prosperous and consistently began to gain sophistication within the activity area, with fresh divisions opening up regularly.

Despite his organization enlarging steadily, Edgard Corona continued moving forward; he started attending industry dialogs abroad, encouraging knowledge exchange with professionals in that sector and bringing thoughts about developing a novel structure for that sector.

In conclusion, Edgard Corona is the Head of Operations for Smart Fit and Chief Executive Officer for TotalPass. He has been an entrepreneur since college, and his determination and dedication to his businesses have allowed him to innovate and develop a successful business model in the sports segment.